Thailand MICE Market and what expect from it.

The last two years have proven to be a difficult time worldwide. Travel was forbidden, events cancelled and groups of more than a few people were strongly discouraged. It’s safe to say that International MICE markets were on a two-year pause. Entering into a new year however, many companies and countries are eager to reopen and continue hosting events, MICE agents, event planners, professional conferences and international business events from various markets. With MICE events quickly regaining speed, which destinations are at the forefront?

Currently topping the list – Thailand – with its unique selling points, it’s an attractive overseas destination. So, what makes Thailand so attractive? During the pandemic, many Asian countries actually used this downtime to focus on improving the quality of their services. Thailand also used this pause as an opportunity to shift its focus in order to remain a highly sought-after MICE destination with high-quality products and services.

What is new?

There are a lot more hotel products and MICE venues available now. It put more emphasis on its customer-oriented services. This renewed focus will benefit event organisers, who are the core of any successful exhibition. Leisure destinations (such as Thailand) are excellent options for MICE travellers, and especially the younger demographic.

Thailand is expected to have a strong rebound in the incentive sectors as MICE communities have shifted their expectations for events towards more sustainable options and the need for more international travel has expanded. Hotel options, higher-quality food standards, a nice variety of products geared towards events and affordable prices make Thailand a distinctive option for MICE events and professionals. What sets Thailand apart from most event destinations after the pandemic is that it adopted a balanced strategy from the start. Prioritising its public health and at the same time making sure that businesses continued. As the country reopens, the MICE industry is already adapting to this new normal.

Event professionals be prepared, because Thailand is already moving forward.

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